Ulloo 42

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How we came to be known as Ulloo 42

Lise Abraham

When Suzanne and I were trying to come up with a name for our company we wanted it to reflect our unconventional approach to conventional furniture. We wanted it to say something about the home or house and to represent our global upbringing. As Suzanne spent her early years growing up in South Africa I started by looking at translations of house in several African languages. I came across ULO, which in IGBO African means house or home.

We both liked the word but were not crazy with the way it looked on paper. Suzanne being a very visual person then played around with the word and came up with ULLOO which we both loved for its meaning and symmetry.

Suzanne Currie (left) and Lise Abraham (right), Founders of Ulloo 42

Suzanne Currie (left) and Lise Abraham (right), Founders of Ulloo 42

The number 42 came about because we felt a number after a name sounds catchier. 42 also happens to be from The Hitchhikers Guide to the Galaxy. The number 42 represents an asterisk * which is a symbol meaning any formula can be entered, therefore in the Hitchhikers Guide to the Galaxy the computer was asked the meaning of life and it came up with 42, meaning it can be anything you want it to be – And so Ulloo 42 was born!

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